• Tony Knight
  • Business Development Consultant
  • EarthStar Wholefood & Spice Merchants
  • Years in position: 3
  • Years in profession: 21
  • Type of Business: Health and food company

Major Products and Services:

Wholefoods and spices

Marketing Area:



Whole Foods and Health Suppliments; Spices;Creativity; Innovation;Health products


Property investment


NZ Chamber Of Commerce

What do you attribute your success to?:

He attributes his success to the relationships that he develops and cultivates with people. Mr. Knight does his best to be someone who can help a business.

How did you get involved in your profession?:

He became involved in his profession because he started working in a retail store selling information on health and health-related products. It was a natural progression from that point on.

Where will you be in five years?:

In five years, Mr. Knight wants to be a published author. He would like to have a teaching role and be an authority in his field who is respected for what he does. He also wants to have a business consultancy that manages business creativity that's sustainable.

Day-to-Day Responsibilities:

Serving as an independent contractor; Representing suppliers of health food; Calling on customers; Performing account management; Making sure orders are fulfilled; Handling shelving; Handling PR with clients; Bringing in new clients into the business

Extended Bio:

Mr. Knight has been the CEO and principle sales person in the development of three businesses that have achieved sales in excess of $500,000. Two of those companies achieved this sale milestone within two years (Spice n Easy NZ Ltd and The Healthy Salt Company Ltd) and Lotus Magik Limited was up to $800,000 when he sold it for $430,000. He was the first person to import the Himalayan salt to New Zealand and it is now on every main food retailers shelves there. He was also the office administrator for a firm called KBM Building Services in Australia that topped three million in sales at the time.